MedTech and Digital Health empowering the people: Self-care and the future of healthcare

The rise of digital health solutions is shifting healthcare towards a more patient-driven model. From wearable devices to AI-powered diagnostics, individuals and healthcare professionals are gaining insightful information from the monitoring of health parameters in real‐time, leading to better health management. To what extent are B2C approaches gaining interest from the leaders of the sector to complement traditional pathways? How are MedTech and digital health companies adapting their business models to meet individuals’ expectations? Can patients, and more broadly the population, drive innovation through a participatory approach with healthcare professionals and the industry? What regulatory, economic, and ethical challenges come with this shift towards B2C solutions?